LG Localization Leads To Substantial Profit Increase

LG Understands How Localization Can Make A Difference:

“LG Hausys’ products that focus on catering to Chinese customers ― such as environment-friendly wallpaper Eco Hera and red ASA windows ― are part of the localization efforts that contributed to its sales jump in China.

ASA windows alone have recorded 40 billion won in yearly sales, four times that of the Korean market, according to company officials.

The firm has also set up a website exclusively for Chinese customers not only to focus on the market, but to increase the awareness of its premium interior product lineup, its officials said.”

http://www.koreaherald.com/national/Detail.jsp?newsMLId=20111226000674

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