Localization Means Greater Business Profits

“Companies are pooling resources to optimize their international web presence. Until recently, they did the bare minimum to have a translated site available to foreign customers. But in today’s market, a top-quality web presence in all languages has recognized value. Localization is now a priority. Smart organizations realize that translated versions of their website are extensions of their brand. Furthermore, the companies that they partner with to translate their online messages are serving as their international ambassadors. As such, more attention is being paid to the quality of the translated content as well as market-specific versions of their site that reflect cultural differences. Organizations are coming to terms with the fact that in order to realize ROI on websites in foreign countries, the translated site experience should be as robust and appealing as the source language site.”

http://www.bizreport.com/2011/12/why-verification-matters-in-international-marketing.html

 

 

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