Localization in a Brave New World

Localization in a Brave New World

The world is changing rapidly. What will the future organization look like?

There are several challenges. Most large firms have global operations, but their management is domestic. The Germans run German companies, the Koreans run Korean companies, the Indians run Indian companies. We could see more nationalities being represented in senior positions in the next 10 years. Companies will need a global mindset, but they also need to understand local culture.

Decision-making will also have to become more flexible and adaptive. Business models need to be tweaked in different parts of the world. The corporate centre is too far away to understand changes on the ground; or if they do, it is often too late to react.”

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