The Booming Chinese App Market

The Wall Street Journal reports on the importance of localization in the Chinese App Market:


“Firstly, the most important thing is localization. I mean the products should be as much in line with Chinese lifestyles as possible (including details like the product’s name, logo, voice and text). For example, Chinese prefer “Chinese poker” to Texas hold ‘em.

Then, in the initial phase, practical applications (e.g. reading tools and information-related software) will be more popular compared to games and entertainment apps, since the former can be used repeatedly.”



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