Think That Localization Doesn’t Matter With Apps? Think Again

“Total mobile application downloads for both smartphones and feature phones in China will reach 5.5 billion next year. “As the app market in the West gets crowded, content providers and developers are eyeing new markets, such as China, which has the world’s largest subscriber base,” says practice director Dan Shey.”

 

http://www.marketwatch.com/story/localization-is-the-key-to-be-part-of-chinas-55-billion-app-downloads-in-2012-says-abi-research-2011-11-16

 

Although Sinoway can handle a wide variety of languages, its specialization is in the Chinese market. With localization team members in both China and the US Sinoway’s localization style gives a real local look and feel not just at the country level but down to the regional and city level.

 

 

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