What is Localization?

In the industry, localization is simply considered the translation of software or a website into one or more different languages.

We at Sinoway consider localization to be much more than just translation.

Localization should be the customization of a service or product for a particular market. People respond to something in their native language much more than in a foreign language. Localization is about maximizing the end user experience. No one has the patience to read illegible instruction manuals, or navigate a bizarre webpage or software.

In other words, localization is crucial as a marketing tool to build brand loyalty. The more difficult it is for your customer to appreciate the value proposition, the less likely you will have repeat customers.

Sinoway is dedicated to localization that transcends translation and adds real value to the user experience.



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