A New Global Era Of Complexity

As talks of a Chinese hardlanding continue to make the rounds, Maplecroft is out with its map of emerging global risks. This week draws attention to the economic risk in China, which needs to drive up domestic consumption to stem the economic slowdown.

Here’s a map and an article on the increasing macroeconomic risks in China via Maplecroft:

Read more: http://www.businessinsider.com/a-map-of-emerging-global-risks-from-the-past-two-weeks-2012-1#ixzz1kbVyod5W

 

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How True Are China’s Economic Reports?

What might seem an arcane detail is actually “a real indicator” of economic trends, says Mr. Cavey, a China analyst at Macquarie Bank. Digger sales point to likely construction, which is a big driver of Chinese economic growth, he notes. “You can’t draw macro conclusions from those figures,” he acknowledges, “but they serve as a sense check of official data.”

That’s important when the official data paint a conveniently rosy picture, such as Tuesday’s announcement that GDP growth in the last quarter of 2011 was 8.9 percent, marginally more than expected, which suggests China will have a soft landing as its economy cools.

Optimize Global Strategies With Localization

“Translated.net projects China to earn a market share of 18.8%, compared to 11.5% in 2011. According to these numbers, China is estimated to overtake the Unites States, which may see its aggregate online sales decline from 24.4% in 2011 to 16.8% by 2015. It’s estimated that Japan will remain third overall despite a market share reduction of -25.7% compared to 2011.With an estimated market share change of +43.3%, Brazil will jump into fourth place. Russia too will leap two positions to sixth overall with a change of +27.5%.”

http://www.briansolis.com/2012/01/digital-localization-optimizes-global-strategies-to-improve-experiences-and-results/

Why Localization Matters

“Producing sites in English only is no lengthier the normal for corporations, thanks to globalization and the capability to simply connect to the world-wide-web from just about any place in the earth. Quite a few U.S. companies obtain as substantially as 50 percent of their revenue from international income, and this would not be achievable with no reaching out to goal individuals in a strategy that they can understand with the enabletlumaczenia czeski of a internet site translation provider.In order to capitalize on international profits, internet site translation have to includetlumaczenia czeski a lot more than just transforming a word in English to one more language. Alternatively, business enterprise translation have to integrate localization in order to optimize a firms achieve as nicely as prevent dear and embarrassing blunders.”

 

http://sangkeephiladelphia.com/web-site-translation-why-localization-matters/1039/

LG Localization Leads To Substantial Profit Increase

LG Understands How Localization Can Make A Difference:

“LG Hausys’ products that focus on catering to Chinese customers ― such as environment-friendly wallpaper Eco Hera and red ASA windows ― are part of the localization efforts that contributed to its sales jump in China.

ASA windows alone have recorded 40 billion won in yearly sales, four times that of the Korean market, according to company officials.

The firm has also set up a website exclusively for Chinese customers not only to focus on the market, but to increase the awareness of its premium interior product lineup, its officials said.”

http://www.koreaherald.com/national/Detail.jsp?newsMLId=20111226000674

Localization Means Greater Business Profits

“Companies are pooling resources to optimize their international web presence. Until recently, they did the bare minimum to have a translated site available to foreign customers. But in today’s market, a top-quality web presence in all languages has recognized value. Localization is now a priority. Smart organizations realize that translated versions of their website are extensions of their brand. Furthermore, the companies that they partner with to translate their online messages are serving as their international ambassadors. As such, more attention is being paid to the quality of the translated content as well as market-specific versions of their site that reflect cultural differences. Organizations are coming to terms with the fact that in order to realize ROI on websites in foreign countries, the translated site experience should be as robust and appealing as the source language site.”

http://www.bizreport.com/2011/12/why-verification-matters-in-international-marketing.html

 

 

The Future is Mobile– Are You Ready?

“With India’s internet user base increasing, device manufacturers like mobile phone makers have a huge opportunity ahead of them. Analysts like Boston Consulting Group (BCG) and Gartner reckon that most users will access internet on a smart phone rather than a personal computer.”

http://articles.economictimes.indiatimes.com/2011-12-17/news/30528847_1_mobile-internet-internet-user-base-mobile-phones

The Unstable Financial System in China

“Mr. Walter — an investment banker who has been working in China for about 20 years — says great progress was made in China during the 1990s, when the country’s leaders began pushing a series of sweeping changes meant to restructure the state-run economy, reform its banking system and lay the foundation for a capital market system.

But the authors say that despite the veneer of a market economy, the state has been reluctant to surrender power. They contend that China is largely controlled by powerful state-owned oligopolies, and that those companies and the Communist Party use the banks and capital markets as cash machines or utilities to drive growth while also hiding debt and distorting the value of assets.”

http://economix.blogs.nytimes.com/2011/01/17/a-conversation-with-carl-walter/

Mr. Walter’s assessment is dead on accurate and peels back some of the unique issues in working with the Chinese government.

Localization in a Brave New World

Localization in a Brave New World

The world is changing rapidly. What will the future organization look like?

There are several challenges. Most large firms have global operations, but their management is domestic. The Germans run German companies, the Koreans run Korean companies, the Indians run Indian companies. We could see more nationalities being represented in senior positions in the next 10 years. Companies will need a global mindset, but they also need to understand local culture.

Decision-making will also have to become more flexible and adaptive. Business models need to be tweaked in different parts of the world. The corporate centre is too far away to understand changes on the ground; or if they do, it is often too late to react.”

Localization and Innovation Should Go Hand And Hand

“CSOFT International Ltd., a leading provider of multilingual localization, testing, and software development solutions for the global market, announced its inclusion as one of eight “Innovative Application Software Companies Under $100M to Watch” by market research and analysis firm International Data Corporation (IDC). The annual competition (IDC #230938) distinguishes CSOFT and TermWiki, the cloud-based technology that facilitates collaborative creation, translation and management of multilingual terminology, for contributing innovative solutions to a new emerging model of enterprise that includes web, mobile and social elements.”

 

http://www.marketwatch.com/story/csoft-named-one-of-the-top-innovative-companies-of-2011-2011-11-22

 

Localization should be a catalyst for innovation. It’s only when it becomes a part of a dead process that localization and innovation cannot coincide.